Course: Overview of IVE and Engineering a Robust Core Business Archetype


We’ve spent the past 20 years working with venture teams: from renewable power ventures in Scandinavia to edtech in China.
Throughout this course we’ll share what we have learned.
  • Understand why today’s widely-adopted lean innovation approach is effective when improving products that are already being profitably sold, but is ineffective and cash-hungry when used to innovate new ventures and business models
  • Gain valuable insights about 13 fundamental challenges that dictate a startup venture’s commercial potential
  • Learn how to model and simulate a venture’s at-scale profitability, and isolate key profit drivers
You will soon see that no concept is more critical to understanding IVE than that of the “core business archetype,” or CBA.
  • There’s nothing like it in management science today and creating the right one can make a founder’s life easy or very hard.”
  • This course will teach you everything you need to know about core business archetypes
  • You will then have the opportunity to apply this new concept to your venture as we will walk you through the required steps to build a robust essential CBA, covering the initial 6 challenges (i.e. Stage I of IVE).

Want full access?

Contact us at [email protected] so we can organise the next steps